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How brands get found in Google and named by AI
More buyers now get their answer before they ever reach a website. These guides cover how to make sure that answer includes the brand.
Articles
Latest articles
Zero-Click Searches: What They Mean for Traffic and Revenue
Two-thirds of Google searches now end without a click. What zero-click searches are, what they cost a brand and how to stay visible when the answer appears on the page.
How to Rank in ChatGPT: What Gets a Brand Cited
ChatGPT doesn't rank pages, it retrieves, quotes and names brands. Seven steps to get a brand found, cited and recommended in ChatGPT search.
SaaS Content Marketing That Produces Pipeline
Why most SaaS content builds traffic but not pipeline, and how to plan, write and measure content around buying decisions instead.
Product Page SEO: How Shoppers and AI Choose a Product
The product page elements that win rankings, sales and AI recommendations, from the deciding question to schema, reviews and variants.
Faceted Navigation SEO: Stop Filters Wasting Crawl Budget
How filters and facets create thousands of crawlable URLs, which ones deserve to rank, and how to control the rest, including on Shopify.
How to check if AI search engines name a brand
A seven-step method to test whether ChatGPT, Gemini, AI Overviews, AI Mode, Perplexity and Copilot name, cite or ignore a brand, and what to fix first.
Same-domain site restructure: an SEO checklist
The before, during and after checklist for redesigns and new URL structures on the same domain, from URL inventory to post-launch monitoring.
Free AI visibility check
Is the brand named when buyers ask AI?
We test real buying prompts in ChatGPT, Gemini, Perplexity and AI Overviews and send a short report. Free, with no obligation.
Why it matters
Search no longer ends with a click
Buyers still search, but more of them get what they need without visiting a website. Google answers questions in AI Overviews and AI Mode, and assistants such as ChatGPT, Gemini, Perplexity and Copilot write a full answer, name a few brands and move on. SparkToro's 2026 study found that 68% of US Google searches now end without a click. The decision is made inside the answer, so the brands that win are the ones the answer names.
What it takes to be in the answer
- Pages AI platforms can reach and read. Crawler access, Bing indexation and clean technical SEO come first, because nothing can be quoted if it can't be found.
- Passages worth quoting. Direct answers that name the brand, on the category, comparison and product pages buyers actually use.
- Proof from other sources. Review sites, directories, publications and consistent entity data that confirm what the brand says about itself.
- Measurement that sees the answer. Monthly AI visibility tracking on real buying prompts, reported next to leads and revenue.
Who these guides are for
The articles are written for marketing and growth teams at B2B SaaS and ecommerce brands. Software teams will find most value in the guides on shortlist and comparison prompts, content and organic lead generation. Online stores will get more from the guides on product pages, collections, crawl control and AI shopping. Every method comes from live client work, with named results in the case studies.
Put it into practice.
The AI Visibility Audit applies these methods to the brand's own prompts. £1,500.