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Ecommerce case study
Dynamo Fitness
Category, local and AI Overview work for an Australian fitness equipment retailer.
At a glance
Results at a glance
Challenge
The challenge
Dynamo Fitness competes on high-value equipment categories in a market where shoppers search by product type and by city.
Approach
What we did
- 01
Optimised high-value category pages, including Smith machines
- 02
Built local content for treadmill shoppers in key Australian cities
- 03
Rewrote blog content to win citations in Google AI Overviews
- 04
Built directory listings to strengthen local and brand signals
Results
Where it landed
Category, local and blog content working together across Google and AI Overviews.
Client view
In their words
Lou was amazing to work with - a true professional. I'll definitely be working with her again on future projects.
Services
Services behind the results
More work
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