AI search visibility · GEO · SEO
Get found in Google, and named in AI answers.
AI search visibility and technical SEO for B2B SaaS and ecommerce brands, built to turn ChatGPT, AI Overviews and organic search into pipeline and revenue.
For SaaS
Turn AI answers into demo requests.
Get the product onto the shortlists buyers build in ChatGPT and Google. Insense saw a 79% rise in qualified leads.
Most software buyers now ask ChatGPT for a shortlist before they book a single demo. If the product isn’t on it, the deal goes elsewhere and nobody notices. We find the prompts that matter in the category, work out why competitors get named instead, and fix it, whether that’s blocked crawlers, missing comparison pages or thin review coverage.
For ecommerce
Turn AI recommendations into sales.
Get products picked when shoppers ask AI what to buy. Hulken grew its AI visibility by 22,000%.
Shoppers are asking AI what to buy, and the answer usually names two or three products. Getting into that answer comes down to product pages, feeds and reviews that AI can actually read, so that’s where the work starts. Monthly testing then shows which products are being recommended and what they’re selling.
The problem
Buyers ask AI for a shortlist before they visit a website.
Software and product shortlists are now built inside ChatGPT, AI Overviews, Gemini, Perplexity and Copilot. Brands miss out in one of three ways.
Not found
The brand's pages are never retrieved for buying prompts. Typical causes are AI crawlers blocked in robots.txt or by CDN rules, key pages missing from Bing's index, or content that only appears after JavaScript runs.
Used, not credited
AI platforms cite the brand's pages but name a competitor, or nobody. The passage being lifted describes the solution without naming the product, so the credit goes elsewhere.
Listed, never first
The brand makes the shortlist but never gets the recommendation. Competitors have stronger comparison pages, more review-platform coverage and clearer positioning for the use case.
The cost
A missing answer is a lost shortlist.
A buyer handed three names by ChatGPT rarely searches further. The decision now happens before the click, and standard reporting doesn't show it.
Rankings hide it
A page can hold position one on Google while the AI answer for the same question names three competitors. Rank trackers report the first and miss the second.
Attribution misses it
Buyers who discover a brand in an AI answer often return later by typing the name. The visit lands as direct or branded traffic, so the answer that created it never gets the credit.
Competitors compound it
AI platforms keep returning to sources they already trust. Brands cited today get cited again, which widens the gap the longer it is left.
How AI platforms decide
Five things every AI platform checks before naming a brand
Can it reach the page?
Search crawlers such as OAI-SearchBot, PerplexityBot, Googlebot and Bingbot need a clear path.
Is the page indexed?
ChatGPT and Copilot lean on Bing; AI Overviews and Gemini lean on Google.
Does the passage name the brand?
Answers are assembled from short passages, so the name has to sit inside them.
Do the facts agree?
Company, product and founder details should match everywhere they appear.
Do trusted sources mention it?
Review platforms, directories and comparison articles weigh heavily on buying prompts.
Platforms
Each AI platform finds sources differently
ChatGPT
OpenAI's own search crawl plus outside providers, with Bing named.
AI Overviews
Built on Google Search and governed by Googlebot.
Gemini
Grounded in Google Search and Google's entity data.
Perplexity
Its own crawler and numbered citations on most answers.
Copilot
Grounded in the Bing index across Microsoft products.
The fix
Tested on real buying prompts. Fixed in order of impact.
Test
30 to 120 buying prompts built from Search Console demand and real sales questions, run in clean sessions across all five platforms and set to the target market.
Output: a prompt tracker
Diagnose
Every answer is given a visibility level and traced to its cause: access, indexation, passages, entity data or third-party sources.
Output: a cause for every lost prompt
Fix
Changes go out by impact: crawler rules and indexation first, then passages, comparison pages and schema, then off-site sources.
Output: a dated change log
Track
The same prompts are re-tested monthly, with citation, mention and recommendation share reported next to AI referrals and leads.
Output: a monthly report
Proof
Results and client work
idyl
Shopify, fine jewellery+63%organic revenue year on yearHover or tapidyl
- Challenge
- Poetically named collections with no search language.
- Result
- Organic revenue +63% and LLM sessions +118% YoY.
SALTO Systems
Access control technology1 in 44smart-access answers recommended SALTOHover or tapSALTO Systems
- Challenge
- Competitors named more often on buying prompts.
- Result
- A category page plan to turn mentions into recommendations.
eLogii
Route optimisation SaaS+51%US organic clicks month on monthHover or tapeLogii
- Challenge
- Organic clicks fell sharply after a Google core update.
- Result
- US clicks +51% and demo requests at a 2026 high.
Cardo Systems
Shopify, helmet intercoms58%of AI Overview citations from collection pagesHover or tapCardo Systems
- Challenge
- Buyers ask “will it fit?” and collections didn't answer.
- Result
- New collections built on the page type AI already cites.
Start here
AI Visibility Audit + 90-Day Strategy
£1,500
Around two weeks from kick-off. Every programme starts here, because the audit sets the baseline the work is measured against.
- 30 to 60 buying prompts per market, built from Search Console demand
- Testing across ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity and Copilot
- Every answer classified: absent, source, named or recommended
- Competitors named and URLs cited for each prompt
- Crawler, indexation and entity checks
- A 90-day strategy sequenced by impact and effort
Services
From audit to recommendation
AI Visibility Audit
The diagnosis: where the brand stands across five AI platforms and the order to fix things in.
AI Search Optimisation
The monthly work of moving prompts from absent to recommended, with revenue-linked reporting.
Entity SEO
Knowledge Panels, schema and Wikidata, so every AI platform describes the brand the same way.
Free AI visibility check
Is the brand named when buyers ask AI?
We test real buying prompts in ChatGPT, Gemini, Perplexity and AI Overviews and send a short report. Free, with no obligation.
Testimonials
What clients say
The work Louise carried out was very comprehensive and thorough. She 'got' the brand immediately and offered suggestions even outside the remit of our contract to help improve various aspects of our wider strategy.
Louise has played a vital role in helping us with both our SEO strategy and growth. She's very responsive and kept us up-to-date with the status of the tasks. I would 100% recommend. Thanks Lou!
Google had put our web store in a penalty box with very little explanation on how to recover. Louise understood immediately what had to be done and executed the steps efficiently and effectively.
Lou was amazing to work with - a true professional. I'll definitely be working with her again on future projects.
Why us
How the work is different
Founder-led
Every audit, strategy and fix is handled by founder Louise Sylvester, with no hand-off to junior account managers after the sale.
Tested, not guessed
Recommendations come from a fixed prompt set re-tested every month. Every claim about visibility is backed by the answers themselves.
Tied to revenue
AI referral traffic, leads and revenue are tracked in GA4 and the CRM and reported next to citation share.
Who we work with
B2B SaaS and AI
Missing from AI software shortlists?
- Competitors named for category and comparison prompts
- Content cited without the brand being credited
- Organic decline after a core update or restructure
eLogii · SALTO · Paylists · Fill · ElevenLabs · Insense
GEO for SaaS →Shopify and ecommerce
AI recommending other products?
- AI Overviews citing competitor collections
- Product pages that don't answer the deciding question
- Filters and duplicate URLs wasting crawl budget
Cardo Systems · idyl · Hulken · Dynamo Fitness
GEO for ecommerce →SEO services
The SEO underneath AI visibility
Pages that can't be crawled, indexed and trusted never make it into an AI answer.
See where the brand stands in AI search.
AI Visibility Audit + 90-Day Strategy, £1,500.
FAQ
Frequently asked questions
What is GEO?
GEO, or generative engine optimisation, is the work of getting a brand cited, named and recommended in AI-generated answers from platforms such as ChatGPT, Google AI Overviews, Gemini, Perplexity and Copilot.
How is GEO different from SEO?
SEO earns rankings and clicks in search results. GEO earns a place inside the AI answer itself. AI platforms still retrieve pages from search indexes, so GEO builds on technical SEO, then adds passage structure, entity data and presence in the third-party sources AI platforms trust.
Is SEO dead now that AI search is here?
No. AI platforms find their sources through search indexes, so pages that can't be crawled, indexed and trusted are never cited. SEO has changed shape: rankings matter less on their own, and being named inside the answer matters more.
Can a brand pay to appear in ChatGPT or AI Overviews?
Organic AI answers can't be bought. Visibility in them is earned through crawlable pages, clear answers that name the brand, consistent entity data and coverage in the sources AI platforms cite. Paid placements, where they exist, are labelled separately from the answer.
Which AI platforms do we cover?
ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Microsoft Copilot. Each finds sources differently, so each is tested and optimised separately.
Can a site block AI training and still appear in AI answers?
Yes. GPTBot and Google-Extended control training use. Appearing in ChatGPT search depends on OAI-SearchBot, and AI Overviews depend on Googlebot, so training can be blocked without leaving those answers.