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SaaS case study
SALTO Systems
An AI visibility audit that showed why SALTO's content shaped AI answers without SALTO being named.
At a glance
Results at a glance
Challenge
The challenge
SALTO wanted to understand how AI platforms treated the brand on access control buying prompts, and why competitors appeared to be named more often.
Approach
What we did
- 01
Tested a set of access control buying prompts across ChatGPT, Google AI Mode and Gemini
- 02
Classified every answer by visibility level and recorded which brands were named and which URLs were cited
- 03
Found SALTO's pages were regularly used as sources while the brand itself was rarely named in the answer text
- 04
Set out the page structure and naming changes that place the brand inside the passages AI platforms lift
Results
Where it landed
Across 44 answers on smart lockers, biometric access and intercoms, SALTO was recommended once. The audit set out category pages built around the terms buyers search, consistent naming of the SALTO and Gantner connection, and Business Case pages rebuilt so AI platforms can match them to buying questions. Monitoring continues.
| Group | Count |
|---|---|
| Recommended SALTO | 1 |
| Did not recommend SALTO | 43 |
Services
Services behind the results
More work
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