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SaaS case study
Fill
Technical SEO, AI visibility and regulated-sector content for an e-signature platform.
At a glance
Results at a glance
Challenge
The challenge
fillhq.com needed its technical foundations, keyword focus and AI visibility brought together, including content that answers buyers in regulated sectors.
Approach
What we did
- 01
Built a 713-URL redirect map
- 02
Set up a 61-keyword tracker across commercial and informational terms
- 03
Wrote content for regulated use cases, including healthcare (HIPAA) and legal e-signature
- 04
Structured key pages so AI platforms can lift clear, answer-first passages
Results
Where it landed
Revenue grew 88.9% and organic traffic grew 153%, built on a cleaner site structure, a tracked keyword set and content that answers regulated buyers' questions directly.
| Metric | Change |
|---|---|
| Organic traffic | +153% |
| Revenue | +88.9% |
Services
Services behind the results
More work
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