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SaaS case study
ElevenLabs
A same-domain site restructure for a fast-growing AI audio platform.
At a glance
Results at a glance
Challenge
The challenge
ElevenLabs was moving to a new site architecture on the same domain. Every ranking URL needed a clear destination, with no gaps in crawling or indexation during the change.
Approach
What we did
- 01
Mapped every old URL to the new architecture by intent
- 02
Built the redirects, keeping each one to a single hop
- 03
Crawled staging and live to catch canonical and indexation issues before and after launch
- 04
Monitored Search Console after launch until coverage settled
- 05
Built a commercial content strategy and optimised key pages for AI search
Results
Where it landed
Revenue grew 48.2% in 90 days through technical SEO, commercial content strategy and AI search optimisation, on top of a controlled restructure with every legacy URL accounted for.
| Period | Value |
|---|---|
| Before | 100 |
| 90 days after | 148.2 |
Client view
In their words
The work Louise carried out was very comprehensive and thorough. She 'got' the brand immediately and offered suggestions even outside the remit of our contract to help improve various aspects of our wider strategy.
Services
Services behind the results
More work
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