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Ecommerce case study
Cardo Systems
Collection architecture built around the question every Cardo buyer asks first: will it fit the helmet?
At a glance
Results at a glance
Challenge
The challenge
Cardo sells helmet intercoms, where compatibility decides the sale. High-traffic collection pages weren't answering that question, and some converted poorly.
Approach
What we did
- 01
Analysed organic performance and AI Overview citations across the Shopify catalogue
- 02
Found collection pages earned 58% of Cardo's AI Overview citations
- 03
Designed use-case sub-collections and helmet-compatibility pages that answer the fit question in the first line
- 04
Specified structured data so AI search can quote and cite each new page
Results
Where it landed
A collection plan that serves shoppers and AI Overviews together, built on the page type that was already earning citations.
| Group | Count |
|---|---|
| Collection pages | 58 |
| All other page types | 42 |
Services
Services behind the results
More work
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