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Technical SEO Audit

Crawl, indexation, architecture and structured data, checked in both Google and Bing, with every issue ranked by commercial impact.

What we find

Common issues this project fixes

Indexed app and staging subdomains

Test environments and app pages competing with the marketing site, or diluting it.

Blog posts competing with product pages

Informational posts ranking for commercial queries the product page should own.

Heavy templates

Oversized images and scripts slowing the pages that matter most.

Missing structured data

Product, Organization, Article and Breadcrumb schema absent or broken.

Weak internal linking

Important pages buried several clicks deep with few internal links.

Crawler conflicts

robots.txt, CDN and firewall rules blocking crawlers the business relies on.

Process

How the project runs

  1. Crawl

    Full crawl plus Search Console, Bing Webmaster Tools and analytics data.

  2. Analyse

    Indexation, architecture, speed, schema and crawler rules reviewed.

  3. Prioritise

    Every issue ranked by revenue impact and effort.

  4. Hand over

    Tickets, sequence and a walkthrough with the dev team.

Deliverables

What arrives at the end

  • A prioritised issue list with impact and effort
  • Developer-ready tickets
  • A 90-day fix sequence
  • A walkthrough call

Proof

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FAQ

Technical SEO Audit questions

What is a technical SEO audit?

A technical SEO audit checks how well search engines can crawl, render and index a website: site architecture, internal links, indexation, page speed, structured data and crawler rules, with every issue ranked by impact.

How is a technical SEO audit done?

A full crawl is combined with Search Console, Bing Webmaster Tools and analytics data. Indexation, architecture, speed, schema and crawler rules are reviewed, then each issue is prioritised by its effect on traffic and revenue.

What is the difference between a technical and an on-page SEO audit?

A technical audit looks at how the site is built and crawled. An on-page audit looks at individual pages: titles, headings, content and keyword targeting. Both matter, but technical problems can stop good pages being found at all.

Does a website need an audit before SEO work starts?

It's the safest starting point. Without one, content and link work can be wasted on pages that aren't indexed, are competing with each other, or load too slowly to perform.

Can ChatGPT do an SEO audit?

ChatGPT can explain SEO issues and review pasted code or content, but it can't crawl a full site, read Search Console data or test rendering at scale. A technical audit needs crawl data and real performance data.

How long does a technical audit take?

Usually two to three weeks, depending on site size.

Does the audit include fixes?

The audit delivers the diagnosis and developer-ready tickets. Implementation support can be added.

Scope the technical seo audit.

From £1,500, quoted after a 30-minute call.