About
Background
Louise Sylvester works on the point where search and AI answers meet. Every article on this blog comes from client work: the prompts tested, the crawls run and the fixes that moved results.
Her SEO work covers same-domain site restructures for ElevenLabs and Insense, core update recovery for eLogii, and technical and content work for Fill. On the GEO side, she ran the AI visibility audit for SALTO Systems and a seven-market AI citation programme for Paylists.
In ecommerce, she has built collection architecture for Cardo Systems, positioning-led SEO for idyl and content and AI visibility work for Hulken, mostly on Shopify.
She works on entity SEO, including Google Knowledge Panels, and is an occasional Wikidata editor. She works on every account directly. More on the consultancy is on the About page.
Articles
Articles by Louise Sylvester
Zero-Click Searches: What They Mean for Traffic and Revenue
Two-thirds of Google searches now end without a click. What zero-click searches are, what they cost a brand and how to stay visible when the answer appears on the page.
How to Rank in ChatGPT: What Gets a Brand Cited
ChatGPT doesn't rank pages, it retrieves, quotes and names brands. Seven steps to get a brand found, cited and recommended in ChatGPT search.
SaaS Content Marketing That Produces Pipeline
Why most SaaS content builds traffic but not pipeline, and how to plan, write and measure content around buying decisions instead.
Product Page SEO: How Shoppers and AI Choose a Product
The product page elements that win rankings, sales and AI recommendations, from the deciding question to schema, reviews and variants.
Faceted Navigation SEO: Stop Filters Wasting Crawl Budget
How filters and facets create thousands of crawlable URLs, which ones deserve to rank, and how to control the rest, including on Shopify.
How to check if AI search engines name a brand
A seven-step method to test whether ChatGPT, Gemini, AI Overviews, AI Mode, Perplexity and Copilot name, cite or ignore a brand, and what to fix first.
Same-domain site restructure: an SEO checklist
The before, during and after checklist for redesigns and new URL structures on the same domain, from URL inventory to post-launch monitoring.
FAQ
About the author
Who is Louise Sylvester?
Louise Sylvester is the founder of Digital Delight, a GEO and technical SEO consultancy for B2B SaaS, AI and ecommerce brands.
What does Louise Sylvester specialise in?
Generative engine optimisation, AI visibility tracking, entity SEO, technical SEO and same-domain site restructures.
Which brands has Louise Sylvester worked with?
ElevenLabs, Insense, eLogii, SALTO Systems, Paylists, Fill, Cardo Systems, idyl, Hulken and Dynamo Fitness.
Work with Louise.
A 30-minute strategy call covers where the brand stands in search and AI answers, and what to fix first.