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SaaS case study
Paylists
A multi-market AI citation programme for a Peppol e-invoicing platform.
At a glance
Results at a glance
Challenge
The challenge
Paylists sells Peppol e-invoicing across several European markets. Each market has its own regulations, buyer questions and trusted sources, so a single global prompt set would miss most of the demand.
Approach
What we did
- 01
Built the prompt set from real Search Console demand: definitions, comparisons, how-to and brand questions
- 02
Added country prompts for the United Kingdom, Belgium, Sweden, Ireland, Germany, France and the Netherlands
- 03
Mapped the off-site sources AI platforms cite for provider questions: official Peppol listings, accounting software marketplaces, national e-invoicing guides and review platforms
- 04
Set up monthly citation tracking alongside GA4 and Search Console monitoring, including checks on conversion tracking
Results
Where it landed
An ongoing programme, with off-site listings and regional pages prioritised by the prompts each change can move.
- United Kingdom
- Belgium
- Sweden
- Ireland
- Germany
- France
- Netherlands
Services
Services behind the results
More work
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