Home / GEO Services / AI Visibility Audit
Start here
AI Visibility Audit + 90-Day Strategy
A clear answer to three questions: where does the brand stand in AI search, why, and what should be fixed first? Fixed fee, around two weeks.
Who it's for
When an audit makes sense
Competitors keep appearing
Sales hears prospects mention competitors that ChatGPT or Perplexity suggested, and the brand wasn't in the answer.
Traffic looks fine, pipeline doesn't
Rankings hold, but demo requests or orders have slowed, and nobody can see where buyers are deciding.
A board question needs an answer
Leadership wants to know how the brand performs in AI search, with evidence rather than opinion.
What's included
Nine checks, one baseline
Prompt set
30 to 60 buying prompts per market, built from Search Console queries and the questions sales teams hear.
Five-platform testing
Every prompt run in ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity and Copilot, in clean sessions set to the target market.
Visibility levels
Each answer recorded as absent, source, named or recommended, with the brands named and URLs cited.
Competitor map
Which competitors win which prompts, and which of their pages are doing the work.
Crawler access
robots.txt, CDN and firewall rules for every search crawler, plus a rendering check on key templates.
Index coverage
Bing and Google indexation of the pages that should be cited.
Entity check
Company, product and founder facts across the site, schema, Wikidata and major profiles.
Source map
The third-party sites AI platforms cite for the category, and where the brand is missing.
90-day strategy
Every fix ranked by impact and effort, sequenced week by week, with owners.
Timeline
Two weeks from kick-off
Kick-off
Access, markets and priority products agreed. Prompt set drafted from Search Console data.
Day 1–2
Testing
Prompts run across all five platforms and every answer classified.
Day 3–7
Diagnosis
Crawler, index, entity and source checks, then causes mapped to lost prompts.
Day 8–10
Strategy
The 90-day plan delivered and walked through on a call.
Day 11–14
Deliverables
What arrives at the end
Prompt tracker
A spreadsheet of every prompt, platform, rung, competitor and cited URL, ready to re-run monthly.
Findings report
Where the brand stands, why, and how it compares with each named competitor.
90-day strategy
A week-by-week plan of fixes, with effort, owner and the prompts each change targets.
Proof
Audit work
SALTO Systems
Access control technology1 in 44smart-access answers recommended SALTOHover or tapSALTO Systems
- Challenge
- Competitors named more often on buying prompts.
- Result
- A category page plan to turn mentions into recommendations.
Paylists
Peppol e-invoicing SaaS7European markets in one AI citation programmeHover or tapPaylists
- Challenge
- Seven markets, each with its own questions and sources.
- Result
- An ongoing programme prioritised by prompt impact.
eLogii
Route optimisation SaaS+51%US organic clicks month on monthHover or tapeLogii
- Challenge
- Organic clicks fell sharply after a Google core update.
- Result
- US clicks +51% and demo requests at a 2026 high.
Cardo Systems
Shopify, helmet intercoms58%of AI Overview citations from collection pagesHover or tapCardo Systems
- Challenge
- Buyers ask “will it fit?” and collections didn't answer.
- Result
- New collections built on the page type AI already cites.
FAQ
Audit questions
What is an AI visibility audit?
An AI visibility audit tests a brand's real buying prompts across AI platforms, records whether the brand is absent, used as a source, named or recommended, and diagnoses why. It ends with a prioritised plan of fixes.
What is an AI visibility score, and what is a good one?
An AI visibility score summarises how often a brand appears in AI answers for a set of prompts. Scores vary by tool and category, so the useful benchmark is the brand's own score against named competitors on the same prompts, tracked over time.
How are gaps in AI visibility identified?
Each prompt where a competitor is named or recommended and the brand isn't is a gap. The audit then traces each gap to its cause: blocked crawlers, missing indexation, passages without the brand name, conflicting entity data or missing third-party coverage.
What affects AI visibility most?
Crawler access and indexation decide whether a page can be used at all. After that, the biggest factors are whether the lifted passage names the brand, whether entity facts are consistent, and whether trusted third-party sources mention the brand.
How long does the audit take?
Around two weeks from kick-off, depending on the number of markets and prompts.
What access is needed?
Read access to Google Search Console and GA4 is ideal, and Bing Webmaster Tools helps for ChatGPT and Copilot. The audit can run on public data if access isn't available yet.
Book the audit.
A 30-minute strategy call confirms scope, markets and start date.